To accomplish this, the college has adopted a graphic identity program that explains the use of our identifying marks, the college logo. Logo standards and style guide 1 components logo with tagline the integrity of the logo should always be preserved by following the specifications provided. Usaid graphic standards manual and partner cobranding guide 9 mb usaid graphic standards manual and partner cobranding guide updated february 2020 usaids brand is more than a logo. Brand identity style guide documents logo design love. Make a splash logo standards manual 2018 usa swimming. Example of an old secondary logo used as a watermark. All of the images, logos, designs and other marks in this standards manual are trademarks owned by north carolina central university. Graphic standards manual illinois institute of technology. Logo standards the penn gse logo is the most recognizable brand standard of the school. You may also access them directly through the cchc intranet. Its helpful to see the grids, layouts, and details included in brand style. The piper logo should never be used to replace the official university logo without permission.
United states power squadrons brand standards manual logo usage continued no colors other than those defined by the brand standards manual should be used for the logo. The use of the bc logo is permitted solely under the terms stated in the manual. Nov, 2012 pacific university brand standards pdf pearson logos and style guides. How to use this manual this manual describes the associations system of brand identity and how it is to be used to create. This manual is available in pdf, can be printed or electronically sent to. The graphics standards manual provides a framework to ensure consistent use of the colleges logo, crests, seals and other marks in print and electronic media including on stationary, business cards, advertising, signage, websites, social media and other items. Please contact marketing if you need a logo treatment cchc graphic standards manual logo 6. Space or size or other physical limitations make the signature infeasible a solid white background is required to resolve conflict with background images, textures or colors.
Logo without tagline the logo may also appear without. If you are using the logo on a nontemplate document, be sure to size the logo proportionally to fit your materials. University of cincinnati branding standards 1 the logo graphic structure the university of cincinnati logo incorporates two graphic elements, the uc symbol and the words university of cincinnati. Logo usage kaleida health corporate logo black and white if full color is not available, the kaleida health logo may be used in black or reversed out to white, as shown below. Entire matthews paint logo is to be used whenever possible. The modular and flexible system devised raised the standard for public design in the united states.
On the following pages are examples of the approved logo and usage guidelines. Samples of the treatment are on the following page. It outlines mandatory colors, typography, and other essential design elements. Use of the logo is an important and exclusive member benemt. Web logos all university web pages must include the official university logo. Gordon state college wishes to present a consistent institutional identity to the public. Brand identity and logo standards and guidelines pdf uaex.
Redfern brand identity guidelines pdf royal mail logo guidelines pdf saint maryofthewoods college style guide. Aao members in good standing are encouraged to use it consistently per the guidelines in this manual so that your patients, potential patients and professional contacts know that you are a member of a select group. Templates are available for college documents with the correct logo usage. Only use the logo in reverse format when it can be large enough to maintain its integrity. Highland community college graphic standards manual college logo the hcc logo is the primary identification of our college and as such, it should appear on all hcc communications. The guidelines in this graphic standards manual have been developed to significantly improve. It includes recommended typefaces and approved versions of the college mark, design guidelines for a range of materials. It is important to never alter the logo components and to keep them as a unit. Toplevel management must take the lead, our experts in the field of graphic design must follow, and all of us must see that the specifics are. Hobart and william smith colleges graphic standards manual 2015 3 general guidelines the hobart and william smith colleges logo consists of the two college crests displayed together, side by side, with the name of the colleges beneath. North carolina central university mascot graphic standards. Dont use any jpegs from our website in commercial printing. It presents the colleges image to internal and external audiences and provides distinction from other institutions of higher learning.
No portion of the matthews paint logo may be altered, omitted, enhanced or distorted in any way. The logo should not be compromised with any other typography or conflicting graphics. Unacceptable logo usage graphic standards manual 6. All images of the 1975 nasa graphics standards manual, 1974 presentation to nasa, and the managers guide to nasa graphics standards contained in this edition have been scanned from the private archive of richard danne. The piper is the official mascot of the university and may be used. It reflects the unique values and principles of the agency to a worldwide audience. This graphic standards manual replaces and updates the guidance released in 2005. It is designed to ensure consistent and appropriate use of lamar universitys logo and associated marks. Logo treatment there are times when the logo will be used with a name of a facility or department, for these purposes a descriptor line is used with the brand mark and typographic signature. It outlines mandatory colors, typography, and other essential. Seton hall universitys graphic standards manual is a resource for all members.
Logobranding standards manual building a brand prepared by the office of public relations and publications revised january 2017 the purpose of this manual is to outline the basic principles necessary to implement a strong, consistent visual identity. As idealogical, technological, or logistical advances are made, updates to this manual will follow. Ever wondered what standards were for nasa graphics in the 1970s. It provides standards, templates and resources to ensure our brand is displayed in a consistent manner that clearly communicates that our assistance is from the american people. While the graphic standards manual helps to guide design ers and those using the identity.
The registration detail must be updated with each logo and background greyscale logo black logo. These standards will help ensure that each time the logo is used, the. Pacific university brand standards pdf pearson logos and style guides. These requirements allow the logo to have maximum impact on building brand recognition. Our name, university seal, and colors come together to form our logo, which makes a visual impression and brands our institution. The logo is a fixed design element that may not be edited or changed in any. Logo usage and background color the logos color should not be altered.
It runs under windows, linux, mac os x and helps you to get started with logo. The guidelines contained within are approved by the colleges in an. It was designed to ensure consistent and appropriate use of the universitys threetiered graphicidentity. Version 1, the logo version, is to be used in most instances and is a. August 2015 illinois institute of technology identity standards manual return to the table of contents the illinois institute of technology graphic standards manual has been created to protect the visual identity and the brand of the institution.
This graphic standards manual pdf replaces and updates the. The stony brook medicine logo is available in several orientation formats to accommodate your specific design needs. The logo must always appear with the trademark symbol. An example of the only acceptable color change is if our logo were placed on a blue shirt. It was designed to ensure consistent and appropriate use of the universitys threetiered graphicidentity program developed and approved during the 199899. It contains guidelines in the use of graphic identity elements such as type styles, logo, brand, and pantone colors. It is intended to be used in accordance with the guidelines herein and should remain within the guidelines set forth by the logo standards guide. By applying the standards set forth in this manual, the college design. The brand identity and logo standards and guidelines manual provides guidance on the use of the university of arkansas system division of agriculture logo. As collegiate faculty and staff, you depend upon communication in order to maintain the highest levels of academic and professional excellence. Never stretch or compress the logo in any way as this distorts the artwork and is no longer a true representation of the college. Special logo treatments also may be needed, depending on what is being created.
For questions or more information, please call marketing. Graphic standards manual and editorial style guide. The book features a foreword by tom geismar, introduction by steff geissbuhler, an essay by christopher bonanos, scans o. Graphic identity manual south dakota state university. Properly executed, this approach to brand identity and graphic standards will provide solid association name recognition and enhance our public relations image. Usaid graphic standards manual and partner cobranding. The stony brook medicine logo is available in several orientation formats to accommodate your specific. The corporate identity manual cim strengthens brand quality by pro viding a.
Seton hall universitys graphic standards manual is a resource for all members of the university community and the vendors who work with the university. It is for the use of employees responsible for communication or graphic designers. This is a living document, therefor it should be kept current. The westminster college graphic identity standards manual was created to provide all westminster. Before using the bc logo, please be sure to read the manual. Branding standards manual university of cincinnati. Graphic standards manual highland community college. Welcome to the official university of arkansas fort smith graphic standards manual. Master logo 1 color this is the preferred version of the freshness form north carolina waters logo. Usaid graphic standards manual and partner cobranding guide.
Logo usage manual standards, guidelines and rules for using the logo and related materials. Usa swimming foundation logo standards make a splash logo primary two color logo tonal one color logo all logos may be placed on dark backgrounds with special preference to backgrounds of pantone 282, pantone 428, pantone metallic 877 and black. This document encompasses approved usage guidelines for the stony brook medicine logo. Hyundai brand logo horizontal logo the hyundai logo is a permanently fused horizontal or fused stacked combination of the flying h logomark and the stylized hyundai wordmark.
This booklet is intended to help all rider faculty, staff and students communicate in a consistent and professional way to our many audiences, both internally and externally. Please note this is an interactive so clickable guideline. The logotype or logo mark cannot be used separately. If the logo is to be used on a dark background, a white border or white logo should be used. The epa graphic standards system is one of the finest examples of a standards manual ever created. This athletic logo standards manual is designed to assist everyone in proper use of the institutions athletic marks. Cu branding and identity standards manual our brand is a promise we make about all things related to the university of colorado cu. It provides instructions on how to best utilize our brand to communicate across a wide range of communications channels. This graphic standards manual provides detailed instructions concerning the reproduction and proper use of the hostos community college 50th anniversary graphic marks and logos. No modification or alteration of the logo is permitted, except as expressly stated. It is crucial that the style and presentation of the logo remain consistent to build strong brand awareness.
Graphic standards manual published by the office of institutional advancement the maricopa county community college district is an eeoaa institution and an equal opportunity employer of protected veterans and individuals with disabilities. This graphic standards manual has been developed as a guide for members of the pomona college community who produce college communications. The strength of the universitys identity and effectiveness of its communications are dependent upon the consistent usage of the logo as outlined in the manual. Hobart and william smith colleges graphic standards manual 2015 4 logo primary mark the colleges logo represents the primary mark of the hobart and william smith brand. Cu branding and identity standards manual university of. By accessing and using any of the images, logos, designs or marks in this standards manual, you are agreeing not to reproduce or otherwise use any of the im. Variations of the logo, colors, fonts and name, as well as amateur. Instead, the consumer and secondary logos should be used. Draft coppin state university brand standards guide draft using this manual the purpose of this manual is to provide guidelines for proper use of the university brandmarks.
This graphic standards manual provides detailed instructions concerning the reproduction and proper use of the new hostos community college graphic mark and logo. However, a secondary logo is provided for use on applications. Skillsusa graphic standards 5 the skillsusa logo the logo consists of two parts. This graphic standards manual was developed to improve and standardize the visual. Lu visual standards manual the lamar university visual standards manual is a resource for all members of the lamar university community and the vendors who work with the university. Graphic standards manual pomona college in claremont. Federal trademark law requires that the use of any.
1322 910 572 347 1403 644 1331 549 1486 282 825 1383 97 1534 611 826 912 302 1104 1435 1363 647 304 1014 661 416 551 941 613 1248 1166 797 1356 597 224 679 561 172 1468